While the film still played in theaters, workers broke ground at the bottom of a hillside, in the shadow of the Psycho house. 1976 newspaper advertisement for Jaws attraction. We lived to tell this only-in-Hollywood history. To understand how well their vision worked and why Jaws keeps delightfully terrorizing tourists after all these decades, we pored over archival material and made a pilgrimage to the site for a behind-the-scenes tour with the park’s creative director and keeper of knowledge. Jaws to Misterjaw: Greatest 'Jaws’ Artifacts of the 1970s They just needed to get three things right. Using designers from the film, Jaws the smash movie would become Jaws the smash attraction - a high-tech addition to Universal Studios’ signature tram tour and a sure-fire draw to the California theme park that labored in the shadow of Disneyland. MORE: 25 Deep-Dive Facts About ‘Jaws,’ the Wildest, Most Waterlogged Movie Shoot of All Time Aside from an unprecedented merchandising blitz that saw Universal slap the iconic Jaws logo on everything from T-shirts to toilet seats, the studio had a bold idea: make Jaws real. Within weeks of its Jrelease, Jaws became a record-devouring monster, rewriting summer-movie marketing, and setting Steven Spielberg on the way to become Hollywood’s most bankable director.Īs Jaws made chum of the box-office competition, executives at Universal Studios scrambled to cash in. Universal Studios Hollywood’s Jaws attraction in 1996 (Universal Studios Hollywood).įorty years ago, a troubled film by a novice filmmaker opened in theaters.
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